Jason and Travis Kelce team up to launch their new cereal ad after visiting the Lucky Charm headquarters, humorously remarking, “That stuff is like crack.”

Fans were given a behind-the-scenes peek at Jason and Travis Kelce’s forthcoming cereal campaign.

The co-hosts of New Heights disclosed that they travelled to California to record a new commercial.

On the podcast this Wednesday, Jason stated, “We were both in LA and we were working on something special with General Mills.”

“We had no intention of releasing this, but some images were leaked.” He said, “I guess these are the pictures that got leaked, but we can’t tell you exactly what’s happening.” A sequence of pictures then flashed on the screen.

The two looked great in black shorts and white socks with stripes, paired with white t-shirts that said, “cereal training camp.”

Jason and Travis Kelce gave fans a behind-the-scenes look at their upcoming cereal campaign

Jason and Travis Kelce gave fans a behind-the-scenes look at their upcoming cereal campaign

The brothers both rocked white shirts adorned with the words 'cereal training camp'

The brothers were wearing matching white t-shirts that said, “cereal training camp.”

In addition, the former Philadelphia Eagles star was seen getting tackled by two small kids in a foam pit before the two posed for pictures with the Lucky Charms mascot.

Travis remarked, “Yeah, we got a bunch of cereal on our hands so expect some really fun stuff.”

For us, this is like coming full circle. Growing up, we watched the General Mills cereal commercials, so this is kind of neat.

Before the Kansas City Chiefs player could respond, Jason said, “I haven’t eaten that much cereal in such a long time, and I loved every f***ing bite.” That s*** is like crack, dude. I understand why I used to finish a whole box.

“It was unbelievable,” the eventual hall of fame centre continued. I’m eager to see this come to life.

'I loved every f***ing bite. Dude that s*** is like crack,' the Kansas City Chiefs star said

‘I loved every f***ing bite. Dude that s*** is like crack,’ the Kansas City Chiefs star said

Jason added, 'It was unbelievable. I can't wait to see what this looks like'

Jason added, ‘It was unbelievable. I can’t wait to see what this looks like’

Travis also spoke about his recent trip to the White House following the Chiefs' Super Bowl win

Travis also mentioned his recent visit to the White House after the Chiefs won the Super Bowl.

The three-time Super Bowl champion provided listeners with additional information about his recent visit to the White House in another segment of the show.

After being cautioned not to by Secret Service officials, Travis acknowledged that he could “feel the tasers aimed at him” when he approached the podium.

In the nation’s capital, he and his team celebrated winning back-to-back Super Bowl championships. President Joe Biden spoke about their accomplishments and the tragic events surrounding the Chiefs’ Super Bowl parade, which resulted in one woman’s death and 22 injuries.

The President teased Travis after his address, saying, “I’d have him come up here, but God only knows what he’d say,” before extending an invitation for him to take the podium.

“My fellow Americans, it’s nice to see you all again,” Kelce said in a quick joke that brought back memories of the previous year when he attempted to take the mic at the gathering.